Identifying Efficient Marketing Channels for BT Cotton: The Case of Devbhumi Dwarka, Gujarat, India

The marketing of Bt cotton is a critical component of the agricultural value chain, especially in regions like Devbhumi Dwarka, Gujarat. This study was conducted to estimate the marketing costs, margins, and price spread through different marketing channels of Bt cotton in the Devbhumi Dwarka district of the west Gujarat region. Total 120 number of Bt cotton farmers and market functionaries were randomly selected and interviewed for collecting information by using the designed schedule. Two major marketing channels were identified for Bt cotton: Channel-I (Producer → Cotton Corporation of India (CCI)) and Channel-II (Producer → Commission Agent → Ginner → Consumer). In Devbhumi Dwarka district, producers could secure approximately 86.44% of the consumer’s rupee in Channel-I and 82.64% in Channel-II. Consequently, Channel-I was found to be more efficient compared to other channels.